1. Professional Campaign Website Design
The phrase you can’t judge a book by its cover doesn’t necessarily apply to political candidates. The internet is plagued with campaign websites with obscure domain names, pixelated images, poor design, and non-engaging content. These lack luster websites portray disorganization and lack of attention to detail which can derail any candidate from the outset of his or her campaign. A professional campaign website design, on the other hand, can act has a hub of information and portray the candidate as organized, legitimate, and sincere.
If you’re looking for a political campaign website, the question is, where to start?
While the internet offers an overwhelming number of options to create any kind of website, candidates can be left unsure by the options and not know where to start. Many candidates attempt to create a website by themselves while others pay political consultants thousands of dollars to create one for them. The idea of learning website design is daunting and cannot be mastered overnight. It is best to work with someone familiar with website design and specifically political website design. While many candidates do, it is actually no necessary to fork out thousands of dollars to political consultants for a quality website.
I created Poli-Site as the internet’s most professional and affordable campaign website design solution. With website packages starting as low as $215, candidates can have their website created by a company that understands the complexities of campaigns and is willing to work with you to achieve your vision of what you want to portray on your website.
Our packages include professional design, custom domain integration, social media plugins, search engine optimization to help you rank high on search result pages, limitless support, and so much more.
Having a professional campaign website is no longer a luxury, it is a must.
See an example of a professional campaign website homepage.
2. Engaging and Simple Content
As elections approach, more voters will flock to the internet to research candidates that will appear on their ballot. Campaign websites should serve as a one stop shop for voters to learn about the candidate’s experience, where they stand on the issues, why they might support you, a place to contribute, and a place to volunteer. Campaign website content can not be underestimated.
To keep things simple and engaging, we recommend that political candidates have the following three aspects of content on their website.
1. A clear and succinct statement on why you are running. This section should be 2-3 paragraphs in length, not any longer. Voters don’t want to hear a life story, they want to know why you are running and why they should care. Think of this as your thesis statement of your campaign. Be succinct, clear, and convincing.
2. About you. This would go on its own page on the website and is where voters could get to know you better. For this section, it is okay to be a little longer (3-5 paragraphs). Tell your story to the voters so they can know your history and what qualifies you for this position. Be authentic with your content. Voters want someone they can relate to.
3. The issues. Avoid the urge to share your thoughts on all the issues and stick to 3-5 issues that are of the utmost importance to your constituency. Write one paragraph per issue and share both the importance of the issue and how you might address it if elected.
Remember to keep things simple on the website. People of all demographics and political persuasions will view this content so be authentic and honest. Your campaign website content should not be limited to these three points, but these three points should serve as a foundation that you can later build upon with other pieces of content such as blog posts, campaign news, events, endorsements, and more!